In today's New York Times, Amy Gunderson has a short piece on Attracting Vacation Home Renters:

In an increasingly crowded vacation rental market, high-speed Internet access, plasma televisions, and even 500-thread-count Egyptian cotton sheets can help distinguish a home and bring in renters. “It’s a marketing tactic,” Ms. Karpinski said, “but it could be just the feature that pushes someone to your listing over, say, the 50 other condos that are just like yours.” …Beyond offering search criteria like number of bedrooms or distance to the beach, many vacation rental Web sites now have more search options to narrow down a potential renter’s search. Properties listed on HomeAway.com , a vacation rental site, offers search options that indicate the presence of extras like a washing machine or cable TV, while VRBO.com, a for-rent-by-owner Web site, allows rentals to be searched by keywords. This makes it easier to find a house, say, within walking distance of a beach, with a stereo dock for a portable music player as well as a well-stocked wine refrigerator.

Just like in selling your property, the techniques one should;d use now have changed. For more information, contact us!